Sensobus

MOBILE CONSUMER SENSORY SOLUTIONS

How do consumers evaluate your products? With our mobile consumer sensory solutions we go looking for the answer to this question, and we will bring you that one step further to help translate these preferences into business opportunities.

Research wherever consumers are located

Puratos has made a full range of mobile consumer sensory analysis solutions available to you across the globe:  

  • As a fully equipped sensory analysis lab on wheels, Sensobus can travel to any consumer shopping destination to interview a representative sample of consumers. Our Sensobuses are active in Europe and the United States, while the Sensovan drives across Iberica. 
  • We also have Sensoboxes in the Asia-Pacific region; these are mobile labs in the form of fair booths that can be installed in shopping malls or at any other location.  In just a few days of fieldwork, we approach your relevant consumers based on their own interest and ask them their honest opinion about your products

INFORMING PRODUCT DEVELOPMENT

Additionally, more than 10 years of consumer research experience allows you to benchmark your results.

Mobile consumer sensory solutions are Puratos' exclusive research tools that will give you certainty about what real consumers want!

Contact your local Puratos representative to check about the availability of a consumers sensory solution in your country.”

Sensory Analysis

Sensory Analysis allows to translate consumer wishes, perception and preferences into recipes and process specifications.